Christmas in July: Blogger Event

In the world of PR, it’s never too early to start talking about Christmas, particularly when it comes to bespoke gifts. So, last week we dusted off the tinsel and bopped to our favourite festive tracks for a special Christmas in July themed Jewellery Design Workshop for our client W&W Jewellery.

Curated for lifestyle bloggers and social media influencers based in London, the intimate event aimed to build relationships with these prominent tastemakers and trendsetters while also raising brand awareness of W&W Jewellery to their online community of followers.

We handpicked a selection of lovely lifestyle bloggers and Insta-ladies to invite to the exclusive Jewellery Design Workshop ran by W&W’s expert jewellery designers and gemmologist. The immersive workshop taught guests the first steps of designing jewellery and how to go about sketching a one of a kind piece of jewellery that captured their imagination. There was plenty of inspiration available with exquisite jewellery pieces on display and the opportunity for guests to discover the in-house workshop where all the jewellery is handcrafted.

In order to fully embrace the Christmas in July theme, we organised a delicious selection of festive treats from local businesses The Dessert Deli and Hamish Johnston. We also teamed up with talented local florist The Flower Stand to create a stunning set of floral wreaths – the perfect Insta-photo opportunity!

As if cheese and cakes weren’t enough, each guest had a goody bag to take-home with treats including a leather key fob from our fellow partner Pickett London as well as a hand-selected gemstone from W&W’s own collection.

We were delighted with the response and calibre of bloggers who attended, who have since complimented the wonderful atmosphere, the insightful workshop as well as the beautiful jewellery showcased on the night. We’ve enjoyed reliving the event through the Insta Stories and posts from some of those that attended the event, which as a result has increased W&W’s following and exposure to a target audience of over 62,202.