Founded in 2011 by Rachel Soothill, we are seasoned marketing and PR professionals who bring passion, creativity and precision to every project. With decades of combined experience, we specialise in working with brands rooted in culture, heritage, travel, and luxury.
As a full-service agency, we offer everything from strategic brand storytelling and media relations to integrated marketing and digital campaigns. Whether opening a new exhibition, launching a product or promoting a cultural experience, we craft bespoke strategies that connect deeply with audiences.
We don’t just work for brands – we champion them.
What unites our work is a genuine care for the stories we tell and the people behind them. Every client we take on becomes a part of our own story, and we invest the time to understand what makes them unique. That’s how we create campaigns that resonate, endure and deliver real impact.
Based in Chichester, we work with businesses across the South Coast and beyond.
Let us help tell your story – beautifully, boldly and with purpose.
Rachel is the visionary behind BrightWord, combining creativity with a sharp strategic mindset. Her passion for PR and deep-rooted connections with journalists and influencers ensure clients’ brands take centre stage. A natural leader with an eye for detail, she balances big-picture thinking with hands-on execution. When she’s not working on client campaigns, you’ll find her sea swimming, tending to her allotment and being an amazing mum and wife to the four men in her life.
Louisa’s talent for wordsmithing and design is both impressive and inspirational. She loves nothing more than crafting compelling editorial, creating impactful direct communications and developing engaging visual content. Her eye for detail ensures everything she delivers is beautifully on-brand. When she’s not working on our clients’ campaigns, she’s busy renovating her family home, getting creative and crafty with her gorgeous kids and exploring the countryside with family and friends.
Ideas, creating connections and actively listening to our clients – these are Abby’s superpowers. Whether she’s developing standout campaigns or building meaningful relationships, she thrives on making an impact. Outside of BrightWord, she’s a devoted mum to two amazing humans and loves nothing more than exploring beautiful landscapes with her gorgeous dog and family in tow.