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British Motor Yacht Show

The Challenge

The British Motor Yacht Show is a premium event organised by four of the marine industry’s most prestigious names: Premier Marinas, Fairline, Princess, and Sunseeker. Despite its exclusivity and the pedigree of its partners, the show competes with a growing calendar of global yachting events and needed to reaffirm its position as the must-attend show for serious buyers in the UK.

Our Approach

We were brought on board to deliver a cohesive and high-impact PR and marketing strategy that reflected the luxury, exclusivity, and serious buyer focus of the show. Our work included:

  • Strategic PR & Media Relations: Developing and distributing press releases to marine, luxury lifestyle, and regional media.
  • Digital Advertising: Creating targeted ad campaigns across search and social platforms to drive qualified traffic and pre-registrations.
  • Content Creation: Producing branded content including blog articles, show announcements, and video snippets.
  • Email Marketing: Designing and executing segmented email campaigns to past attendees, partner databases, and new prospects.
  • Social Media Management: Creating daily content, managing engagement, and running paid promotions across Instagram, Facebook, and LinkedIn.
  • Website Management: Ensuring the site remained up to date, visually compelling, and conversion-optimised throughout the show cycle.
  • Partnership Marketing: Coordinating with exhibitors and brand partners to amplify joint promotional efforts.

The Results

  • 25% increase in qualified pre-registrations compared to the previous year
  • 18% growth in year-on-year website traffic
  • Featured in key marine and lifestyle publications such as Motor Boat & Yachting, Yachting World, Luxury London, The Times, Bloomberg News, Power Boat & Rib
  • Strong social media performance, with a 40% increase in engagement month-on-month leading up to the show
  • High satisfaction from partner brands, who credited the unified marketing approach with elevating the show’s perceived value and ROI

What’s Next

We continue to support the British Motor Yacht Show in evolving its digital and PR strategy to attract a new generation of buyers, build stronger media partnerships, and maintain its leadership position in the UK yachting calendar.