Good Food Festival

Since 2023 we have delivered a dynamic communications campaign for the Good Food Festival at Goodwood Racecourse. Tasked with raising awareness and driving ticket sales, we developed and executed a multi-channel strategy that combined media outreach, influencer engagement, and targeted local marketing.

Our Approach

Media & Broadcast Coverage

We secured high-profile editorial placements in well-regarded regional titles, including Sussex Life, Beautiful South Magazine, Sussex World, Absolutely Sussex, Brighton Argus, BN1 Magazine and Muddy Sussex. The campaign’s reach was further amplified through local radio coverage across stations such as BBC Sussex, V2 Radio, More Radio, Shine Radio, and Express FM.

Influencer Campaign

A curated influencer programme brought over 50 content creators – ranging from micro to high-reach profiles – to the festival. Spanning family, lifestyle and foodie influencers, many hosted Instagram ticket giveaways and exclusive tickets offers, driving online buzz and user engagement across key demographics.

Local Press & Community Engagement

We engaged directly with the local community through:

> Competitions in regional media
> Event listings and promotions across online and local media
> Over 10,000 leaflets distributed locally
> Placement of 20+ roadside signs and prominent vinyl banners
> Outreach to schools offering discounted family tickets
> Reciprocal marketing opportunities with local attractions and DMOs
> Business partnerships with an exclusive 2-for-1 ticket offer

The Results

Our campaign exceeded expectations, delivering a marked increase in attendance and visibility for the festival. The success led to our re-engagement, solidifying our role as a trusted partner for strategic event communications.

This case study showcases our expertise in building integrated PR campaigns that span traditional media, digital influence, and community-level impact – achieving results that go beyond awareness to truly elevate brand experiences.