Damian Montagu: Knepp Dawn

Project Overview

We were thrilled to support the launch of Knepp Dawn—a new single from classical chart-topping composer Damian Montagu and field recording artist and sculptor Hazel Reeves. The piece is a unique collaboration, combining a piano-led composition with real morning birdsong captured at Knepp Estate, a leading UK rewilding site.

Our goal was to position Knepp Dawn as a reflective, nature-inspired composition that resonates with both classical audiences and a broader group of environmentally engaged listeners.

Our PR Strategy

Crafting the Narrative

We focused on the powerful emotional and environmental story behind the track—how music and field recording intertwine to celebrate the beauty of wild spaces at dawn. The connection to Knepp’s rewilding work offered a compelling and timely angle for arts, culture, and lifestyle media.

Targeted Media Outreach

Developed tailored pitches for classical music outlets, arts editors, radio producers, and nature publications.

Created press materials that brought the story to life: composer quotes, behind-the-scenes insights, and evocative imagery from Knepp.

Broadcast & National Press

Secured interviews and airplay across major stations, highlighting the piece’s unique blend of music and nature.

Targeted both specialist and mainstream press to expand reach and position the track within broader cultural conversations.

Coverage Highlights

We secured strong, high-profile editorial coverage across a range of respected outlets, including:

Classic FM

BBC Radio 4

BBC Sussex

Scala Radio

Gardens Illustrated

And more across classical press, lifestyle blogs, and arts-focused media

Results

• Strong launch-day visibility across radio, digital press, and social media
• Meaningful engagement from audiences passionate about both music and nature
• Ongoing media interest, including follow-up interview opportunities and playlist placements

Conclusion

Knepp Dawn was a beautiful, thoughtful project that blended music, place, and purpose – and the PR campaign reflected just that. Through strategic storytelling and cross-sector outreach, we amplified the project’s visibility and helped connect it with the audiences who would love it most.