Good Food Festival

Since 2023 we have delivered a dynamic communications campaign for the Good Food Festival at Goodwood Racecourse. Tasked with raising awareness and driving ticket sales, we have developed and executed an annual multi-channel strategy that has combined media outreach, influencer engagement, and targeted local marketing.

Our Approach

Media & Broadcast Coverage

Each year we have secured high-profile editorial placements in well-regarded regional titles, including Sussex Life, Beautiful South Magazine, Sussex World, Absolutely Sussex, Brighton Argus, BN1 Magazine and Muddy Sussex. The campaign’s reach was further amplified through local radio coverage across stations such as BBC Sussex, V2 Radio, More Radio, Shine Radio, and Express FM.

Influencer Campaign

A key part of our strategy was a curated influencer programme which brought over 50 content creators annually to the festival – ranging from micro to high-reach profiles. Spanning family, lifestyle and foodie influencers, many hosted Instagram ticket giveaways and exclusive tickets offers, driving online buzz and user engagement across key demographics.

Local Press & Community Engagement

A central element of our annual campaign is engaging directly with the local community through:

> Competitions in regional media
> Event listings and promotions across online and local media
> Over 10,000 leaflets distributed locally each year
> Placement of 20+ roadside signs and prominent vinyl banners
> Outreach to schools offering discounted family tickets
> Reciprocal marketing opportunities with local attractions and DMOs
> Business partnerships with an exclusive 2-for-1 ticket offer

The Results

Year on year our campaign exceeds expectations, delivering a marked increase in attendance and visibility for the festival. The success has solidified our role as a trusted partner for strategic event communications.

This case study showcases our expertise in building integrated PR campaigns that span traditional media, digital influence, and community-level impact – achieving results that go beyond awareness to truly elevate brand experiences.

Chichester International Film Festival

Project Overview

We started working with the Chichester International Film Festival in 2024, where under the guidance of a new Director, the Festival entered a new chapter – bringing fresh energy and direction to a beloved cultural event. We were brought on board to lead a strategic PR and marketing campaign that would introduce the new leadership, increase visibility, and attract diverse audiences to the Festival’s diverse programme of screenings and events.

Off the back of the success of the 2024 Festival, we were delighted to be reappointed to work on the 2025 Chichester International Film Festival campaign.

Objectives

Our Strategy & Approach

Regional PR & Media Relations

We secured targeted media coverage across Sussex through compelling press releases, feature placements, and Q&A interviews with the new Festival Director – highlighting both their vision and the Festival’s evolving identity.

Press Interviews & Launch Features

We positioned the new Director as a cultural voice, placing interviews in local press and radio to introduce their story, plans, and the refreshed programming. We also secured interviews with visiting film directors, actors and producers.

PR Stories Around the Programme

Beyond listings, we created editorial angles around headline screenings, community events, international cinema highlights, and themed strands – giving journalists multiple ways in which to cover the Festival.

Partnerships with Local Businesses & DMOs

We collaborated with local venues, hospitality businesses, retailers, and tourism organisations to co-create activations that brought the Festival into the wider city experience:

Influencer Engagement

We partnered with hand-picked regional influencers, film lovers, and lifestyle bloggers to share Festival previews, favourite screenings, and significant moments.

Community Competitions

We ran engaging social and media competitions for free tickets and VIP access —driving social shares, ticket sales and buzz around key dates.

Results

Conclusion

Our campaigns for Chichester International Film Festival combine storytelling, strategic press outreach, and creative local partnerships to reintroduce a trusted cultural brand under new leadership. With a blend of tradition and fresh energy, the Festival reached new audiences while re-engaging loyal supporters – paving the way for continued growth and innovation.

Chichester Cathedral: Resilience in Clay

Project Overview

We were proud to lead the PR and marketing campaign for Resilience in Clay – a powerful and moving sculpture exhibition by acclaimed artist Kate Viner, installed within the sacred space of Chichester Cathedral.

The exhibition told personal stories of resilience and recovery through portraiture and clay, created in collaboration with local charity Sanctuary in Chichester, whose clients became both subjects and participants in the creative process.

Our aim was to drive awareness, deepen public understanding of the project’s powerful social themes, and invite audiences to engage with the Cathedral in a new and meaningful way.

Objectives

Our Strategy & Approach

Regional PR & Media Engagement

We secured editorial coverage through targeted pitches to local and regional press. Our storytelling centred not only on the artist and venue, but on the lived experiences behind the sculptures—sharing stories of strength and survival.

Highlights included:

Compelling Content & Video Creation

We produced short-form videos capturing behind-the-scenes moments, interviews, and artistic process footage—designed to be shared across digital platforms and Cathedral channels.

Editorial-Led Blog Series

A series of blog articles explored the themes of resilience, healing, and identity—delving into the stories behind the sculptures and positioning the exhibition as a conversation-starter on art and resilience during conflict.

Social Media Campaigns

We created a series of visually rich, emotionally resonant posts across Facebook and Instagram, highlighting:

Partnership & Charity Collaboration

We worked closely with Sanctuary in Chichester to ensure their voice was embedded throughout the campaign. This partnership gave depth and authenticity to the messaging, and also helped reach wider networks.

Results

Conclusion

Resilience in Clay was more than an exhibition – it was a collaborative act of storytelling, sharing and creativity. Through a multi-channel PR and marketing campaign, we helped elevate its message, amplify its impact, and connect it with the audiences it was made for.

Working on a project that deserves to be seen and felt? We bring thoughtful campaigns to life through storytelling, partnerships, and purpose. Get in touch – hello@brightword.co.uk.

British Motor Yacht Show

The Challenge

The British Motor Yacht Show is a premium event organised by four of the marine industry’s most prestigious names: Premier Marinas, Fairline, Princess, and Sunseeker. Despite its exclusivity and the pedigree of its partners, the show competes with a growing calendar of global yachting events and needed to reaffirm its position as the must-attend show for serious buyers in the UK.

Our Approach

We were brought on board to deliver a cohesive and high-impact PR and marketing strategy that reflected the luxury, exclusivity, and serious buyer focus of the show. Our work included:

The Results

What’s Next

We continue to support the British Motor Yacht Show in evolving its digital and PR strategy to attract a new generation of buyers, build stronger media partnerships, and maintain its leadership position in the UK yachting calendar.

 

Hope Classic Rally: Event Marketing

We thrive on working to a deadline here at BrightWord which is why we relished the challenge of successfully supporting the final marketing push for the Hope Classic Rally.

Hope Classic Rally is a prestigious charity event that celebrates some of the most beautiful classic cars from the past 100 years, inviting them to travel in convoy along a spectacularly scenic route through the Surrey Hills that finishes in the stunning South Downs.  All the proceeds from the event go to the WeSeeHope Foundation, a charity that supports vulnerable people and children living in Southern and Northern Africa. 

Public Relations 

With short lead times for an event taking place in just 6 weeks, our main Public Relations focus was targeting online and short-lead press media. We identified not only classic car titles but also luxury lifestyle press, philanthropy outlets, and the regional press and media in and around the vicinity of the Rally. Coverage included an extensive feature in Surrey Life magazine with a moving interview with Phil Wall, Founder of WeSeeHope and the Hope Classic Rally, to fantastic coverage in IM Magazine and Classic & Sports Car.

Social Media 

Complementing our Public Relations activity, we revved up HCR’s online social media presence (reach increased by almost 1000%), reenergised its existing online community (engagement increased by 1.2k) and accelerated its growth and engagement to raise greater awareness of and interest in the event as well as the associated online auctions and fundraising activity (website taps increased by 292%).  There was a lot to communicate in a very short time frame. 

We immediately tapped into Classic Car and Classic Car enthusiast Facebook groups, created Facebook events and executed an engaging series of social media posts, stories and reels. We left no stone unturned, initiating a Hope Classic Rally LinkedIn page and engagement strategy on the platform as well as undertaking a targeted Facebook advertising campaign. The results speak for themselves and the buzz and interest generated and money raised at the inaugural Hope Classic Rally Magnificent Seven online auction was impressive. 

On the Day and Post Event Follow-Up

We were thrilled to see our hard work and efforts help the event to bloom into a successful and memorable day. The Rally was attended by two members of the BrightWord team in order to facilitate creating on-the-day social media content and secure content for post-event PR and social media too. 

It truly was a special and satisfying day which began at the stunning Oatlands Park Hotel and ended at the beautiful Wiston Park where guests could enjoy a quintessential garden party amongst some of the world’s most sought-after classic cars.  

W&W Jewellery: Blogger Event

In the world of PR, it’s never too early to start talking about Christmas, particularly when it comes to bespoke gifts. So, last week we dusted off the tinsel and bopped to our favourite festive tracks for a special Christmas in July themed Jewellery Design Workshop for our client W&W Jewellery.

Curated for lifestyle bloggers and social media influencers based in London, the intimate event aimed to build relationships with these prominent tastemakers and trendsetters while also raising brand awareness of W&W Jewellery to their online community of followers.

We handpicked a selection of lovely lifestyle bloggers and Insta-ladies to invite to the exclusive Jewellery Design Workshop ran by W&W’s expert jewellery designers and gemmologist. The immersive workshop taught guests the first steps of designing jewellery and how to go about sketching a one of a kind piece of jewellery that captured their imagination. There was plenty of inspiration available with exquisite jewellery pieces on display and the opportunity for guests to discover the in-house workshop where all the jewellery is handcrafted.

In order to fully embrace the Christmas in July theme, we organised a delicious selection of festive treats from local businesses The Dessert Deli and Hamish Johnston. We also teamed up with talented local florist The Flower Stand to create a stunning set of floral wreaths – the perfect Insta-photo opportunity!

As if cheese and cakes weren’t enough, each guest had a goody bag to take-home with treats including a leather key fob from our fellow partner Pickett London as well as a hand-selected gemstone from W&W’s own collection.

We were delighted with the response and calibre of bloggers who attended, who have since complimented the wonderful atmosphere, the insightful workshop as well as the beautiful jewellery showcased on the night. We’ve enjoyed reliving the event through the Insta Stories and posts from some of those that attended the event, which as a result has increased W&W’s following and exposure to a target audience of over 62,202.

 

 

Southend Barns: 5th Anniversary PR

One of our longest-standing clients, Southend Barns Wedding Venue celebrates its fifth anniversary this year. We are proud as punch to say that we’ve been working with this popular venue since its inception, so we couldn’t have been more excited to help them plan their fifth anniversary celebrations.

We marked the milestone with a glorious garden party on the lawn, inviting back past couples who have celebrated their nuptials at Southend Barns. Guests were welcomed with a glass of fizz and BBQ by Field & Fork, the fabulous resident caterers at Southend Barns. This was followed by speeches and delicious cake supplied by Nic’s Slice of Heaven and Foxwood Weddings.

It was then time for a special anniversary photo which saw all the guests organised into a shape of a five ready for an aerial photo which took in the beautiful barns and couples. This was something we had been planning for months and involved lots of scaled drawings, discussions about configurations and test runs with the drone, which was managed by Devoted Films. Thankfully the weather was on our side and the final shot looks fantastic! It has already received a brilliant response across social media and in our PR outreach so far. We do love it when a plan comes together!

Happy fifth anniversary Southend Barns!

The Blacksmiths: Festival in a Field

Last Summer we had the privilege of organising The Blacksmiths first ever summer music event – Festival in a Field! We love working on events at BrightWord and this one was particularly fun to be involved with. We were responsible for the entire set up and delivery of the day, from booking the music acts, infrastructure and entertainment to managing the collateral, licensing, sponsorship and marketing of the event.

The festival took place in the field behind the pub in Donnington and the aim was to create a laid-back event using a trailer as a stage and with plenty of haybale seating.

As well as an awesome line-up of local bands playing a range of genres including bluegrass, funk and swing, we also saw some amazing talent take to the stage in the Open Mic session. The team at The Blacksmiths had put on a delicious menu of festival food and did a great job manning the Tinwood Terrace and real ale marquee. Younger guests also had plenty to keep them entertained with face painting, music workshops and tractor trailer rides around the corn fields.

We were all blown away by the amazing response and the day was a sell out just weeks after the free registration system opened. We are already planning the next event which promises to be even bigger and better!