Do you need to write a press release?

Contrary to popular belief, you do not need a press release for everything. A press release is a vital asset when publicising something newsy such as a collaboration, event, announcement of a new senior team member or award etc. In these circumstances a press release can convey all the background detail needed to support your pitch including relevant comments.

More important than a press release is a tailored pitch to each journalist that succinctly sums up your story and how it could be relevant to the title and its readers.

A few key tips when writing a press release:

If you need our help identifying stories to pitch to press, discussing target media titles or honing press releases and pitches, please do get in touch and we’d love to help.